Due diligence, before you write the check
Angel diligence is necessarily lighter than a VC fund’s — there is no army of associates and no months-long process. But a few hours of focused checking catches most of the problems that sink early-stage deals.
A practical checklist
The team
Do the founders have relevant experience or a credible reason to believe they can win in this market? Check references from people who worked with them before — former colleagues, not just people the founder chose to introduce you to.
The market
Is the problem real and painful enough that customers will pay to solve it? Look for evidence beyond the founder’s own claims: customer interviews, waitlists, existing paying users, or a clearly analogous market that already works elsewhere.
Traction and metrics
Ask for the real numbers, not the pitch-deck summary — revenue, active users, retention/churn, burn rate and runway. Pre-revenue is normal at pre-seed; vague or unwillingness to share numbers is not.
Legal structure
Confirm the company is properly incorporated (and, for cross-border deals, understand where — many LATAM startups incorporate in Delaware for international investors). Check for unresolved co-founder equity disputes or IP that was never formally assigned to the company.
The cap table
Request the fully diluted cap table before committing. See our cap table guide for what to look for — outstanding SAFEs, option pool size, and prior investor terms all affect what you are actually buying.
The terms
Understand the instrument (SAFE, note, priced equity), the valuation cap or price, and any side letters other investors have negotiated. See our term sheet guide for the clauses that matter most.
Diligence shortcuts that actually work
Talking to two or three of the company’s existing customers, unprompted by the founder, is often more informative than any financial model. Ask how they found the product, what they use instead if it disappeared, and how often they actually use it.
A quick reference call with a founder from the same accelerator batch or investor syndicate — someone with no stake in your decision — frequently surfaces things a pitch deck never will.